I have to admit it, I am a "September issue" addict.
Every time the end of August rolls around, I stalk the magazine aisles of Duane Reade and CVS looking for those satisfyingly hefty fashion tomes: Vogue, Harper's Bazaar, Elle, Marie Claire, Allure, and even New York (this year's has Ashley Graham in leopard print).
Those luxuriously thick magazines make me dream.
Page after page is filled with images of aloof allure and dreamy vistas in which to insert your fantasy self.
This is me alone on a pier in a Ralph Lauren trench. This is me smelling like "English Oak" (Jo Malone's fall fragrance) in the midst of a copse of ancient trees, flanked by hovering fairies whilst my intriguing, sexually ambiguous partner leans in to caress me in my tulle gown.
Of course, only a rare few of us live lives that encompass the idea of buying a $6,000 Dior bag or a $7,000 Stella McCartney frock.
But we can dream, can't we?
Travel, on the other hand, is the luxury that has become as accessible as a good matte lipstick (we're looking at you L'Oreal and Maybelline).
Airlines like Norwegian Air have lowered costs on transatlantic flights so low that a jaunt to Portugal to listen to Fado in Lisbon or a hop across the pond to see what's new at the Tate Modern sounds more and more like a trip to the mall.
This September, the trends in travel will be popping up on Instagrams and among influencers everywhere.
Here are some of the hottest new designs:
1. Experiential travel.
Yes folks, you will have to break out of your bubble of isolation for this one. Engagement with all kinds of local "experiences" is the trend that doesn't stop trending. GoBe.com launched this year, and many other "experiential" tour companies that promise unique access and "deep dives" into local culture, are mushrooming all over the world. Our advice? If noodle-making at home isn't something you'd ever do, it's not particularly going to be any better when you do it in Beijing. Stick to "experiences" you love, that you actually want to do. And don't be ashamed if you don't want to "engage in depth" and would rather drift and take pictures and have your own adventures.
Hybrid boutique hotels
Boutique hotels are changing. The once mighty W chain is suffering with low bookings while smaller brands are booking gangbusters. Look at Hilton's Curio Collection for an interesting marketing skew on "boutique." Expect more and more properties to push the fact that they don't have a traditional front desk and that they are totally in-synch with iphone culture. Expect more bathrooms without bathtubs (a vanishing breed, unfortunately) and definitely expect more emphasis on hotel bars and, at higher end properties, destination restaurants.
Cheap, cheap, cheap flights overseas that you have to grab in a heartbeat.
Keep your phone open to those booking sites ,and grab those fares while you can. Just like Barnes & Noble used to put out chairs and tables for readers and then mysteriously took them away once all the independent booksellers were out of business, don't expect rock bottom fares to last on Norwegian or other carriers. Grab them while you can.
4. Hot destinations include:
Portugal (Lisbon, Porto, Sintra).
Portugal is having her closeup moment. Great wines, gorgeous cities redolent of history and time and an emphasis on authenticity make Portugal the must-see country of the moment.
New airline connections to this culture-rich island make it easier than ever to spend time in one of the Creole capitals of the Caribbean.
Other fashionable trends:
Everyone getting TSA Pre-Check (it's the little black dress of travel).
Airport restaurants that take your order by ipad.
No more cash accepted...anywhere. Card up, travelers. Meantime, get a pretty Coach wallet to keep that plastic clean.